Echo Park

Client: Echo Park Automotive · at Bottle Rocket
Years: 2022
Platforms: Responsive web

Used-car buying has a reputation for being tedious, opaque and adversarial. We asked what it would look like if the digital channel simplified the whole process end to end, and put the customer in control to buy or sell whenever, wherever and however they liked.

cars sold: +30%
bounce rate: -91%
time on site: +33%

Within five months of launch.

Echo Park, screen 1 — Full page. Scroll inside to read it.

Echo Park, screen 2 — Full page. Scroll inside to read it.

Control goes to the customer

The goal was to shift power to the customer: buy or sell a car however, whenever and wherever they want.

Echo Park, Control goes to the customer, screen 2 — Full page. Scroll inside to read it.

Nothing hidden

Skimmable content, simple on/off toggles and transparent pricing, carried into every detail.

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