Directing product design inside an AI-authored codebase.
25+ years across every major shift in digital design got me here — pre-press to native mobile to founding-team design lead at PadGenie.
Selected work
Final, shipped design on projects where I was the lead designer or led the design team.
Southwest Airlines · at Bottle Rocket · 2017–2022
Southwest Airlines
Five years as visual design lead across iPhone, iPad, Android and mobile web.
- App Store rating across my five years on the app
- 2.3→4.8★
PadGenie · founding team · 2026–now
PadGenie
Founding-team design lead on an AI interior-design product, directing design inside a codebase written almost entirely by AI.
Read the case study
Echo Park Automotive · at Bottle Rocket · 2022
Echo Park
A used-car e-commerce redesign built around putting the customer in control.
- cars sold
- +30%
- bounce rate
- -91%
- time on site
- +33%
Within five months of launch.
Read the case study
Now
I'm the founding-team design lead at PadGenie, an AI interior-design product that turns a photo of your room into a redesign plan you can actually execute — not a mood board, a doable plan. The part I didn't expect: I'm directing product design inside a codebase written almost entirely by AI. Every screen, every interaction, every edge case — reviewed and shaped the same way I've led design for 25 years, just with a different kind of team writing the code. Same craft, aimed at a genuinely new practice.
Let’s talk.
I’m open to full-time design leadership roles, and the right contract work. Email is the quickest way to reach me.