Southwest Airlines

Client: Southwest Airlines · at Bottle Rocket
Years: 2017–2022
Platforms: iOS, iPad, Android, mobile web

Southwest hired Bottle Rocket to build its native iPhone, iPad and Android apps and its mobile web experience. From 2017 to 2022 I was the visual design lead, responsible for turning UX strategy into final design across the features below.

App Store rating across my five years on the app: 2.3→4.8★

Home screen redesign

Brought booking to the forefront of the app.

Southwest Airlines, Home screen redesign, screen 1

Southwest Airlines, Home screen redesign, screen 2

Southwest Airlines, Home screen redesign, screen 3

Southwest Airlines, Home screen redesign, screen 4

Carry-on bag sizer

Used Apple’s ARKit to build a carry-on bag measurement tool.

Southwest Airlines, Carry-on bag sizer, screen 1

Southwest Airlines, Carry-on bag sizer, screen 2

Southwest Airlines, Carry-on bag sizer, screen 3

Southwest Airlines, Carry-on bag sizer, screen 4

Southwest Airlines, Carry-on bag sizer, screen 5

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Southwest Airlines, Carry-on bag sizer, screen 8

iMessage app

Created an in-app experience that lets customers view upcoming flights and flight status, and share them.

Southwest Airlines, iMessage app, screen 1

Southwest Airlines, iMessage app, screen 2

Southwest Airlines, iMessage app, screen 3

Southwest Airlines, iMessage app, screen 4

Southwest for iPad

Launched the first working version of the Southwest app for iPad.

Southwest Airlines, Southwest for iPad, screen 1

Southwest Airlines, Southwest for iPad, screen 2

Southwest Airlines, Southwest for iPad, screen 3

Southwest Airlines, Southwest for iPad, screen 4

Crew check-in

Prototyped a crew-specific app that lets crew members check in to the trips they’re assigned.

Southwest Airlines, Crew check-in, screen 1

Southwest Airlines, Crew check-in, screen 2

Southwest Airlines, Crew check-in, screen 3

Next projectPadGenie

Let’s talk.

I’m open to full-time design leadership roles, and the right contract work. Email is the quickest way to reach me.